Englisch Version - Yellow Stage - Hall A3

Shownotes

The Yellow Stage in Hall A3 impresses with its technical setup: a 100-square-meter LED screen and a state-of-the-art lighting and sound system ensure that content related to creative campaigns, design, and the creator economy is showcased to its fullest potential. In terms of programming, the stage offers a wealth of expert knowledge, ranging from Lara Sophie Bothur’s journey to becoming a tech influencer to deep dives into AI search and e-commerce success strategies using Google AI.

Behind the scenes, Hall A3 also serves as the organizational heart of the festival. In the Crew World located there, thousands of volunteers are coordinated and briefed to ensure the smooth running of the entire event. While visitors enjoy the content up front, the logistical foundation for the festival experience is laid here.

Another focus is on sustainability and the practical implementation of the circular economy. Thanks to a consistent reusable deposit system, the loss rate for cups and cutlery has been reduced to under 1%. With over 300,000 reused items, the festival underscores its commitment to not only addressing environmental responsibility but also integrating it operationally into the day-to-day running of the event.

Helpful Links for Your Festival Experience:

• OMR Festival App
• OMR Stage Program
• Masterclasses
• Exhibitors & Partners

This episode was automatically translated into English using artificial intelligence. Please note that some names, numbers, or terms may contain pronunciation errors.