English Version - Premium Expo - Hall A1
Shownotes
The most impressive way to move between the hall complexes is via the skywalk on the first floor. It not only provides a quick connection from Hall B1 to Hall A1, but also offers a prime view of the extensive branding across the grounds. A strategic tip is the balcony in Hall A1: It serves as an ideal vantage point to get an overview of the impressive exhibition booths of the largest partners before diving into the action.
In terms of content, Hall A1 focuses on a dynamic mix of sports, platforms, and media. In the Sports Corner, brands like DKB, SAP, and Zurich Insurance are focusing on interaction through flag football, padel, or wall walking. This area is flanked by major tech platforms such as Amazon Ads, TikTok, and Meta, which offer deeper insights into automation and performance marketing. The concentration of influencers here is also particularly high.
The right side of the hall is dominated by concentrated media power, led by the “House of Axel Springer” as well as the public broadcasters ARD, NDR, and ZDF. The concept of the booths has evolved from purely informational to live case studies and direct consulting. For the transition into the evening, the booths of Glow and Fuse are worth highlighting: While expert presentations take place there during the day, they later transform into the festival’s central party locations.
Helpful Links for Your Festival Experience:
This episode was automatically translated into English using artificial intelligence. Please note that some names, numbers, or terms may contain pronunciation errors.
Neuer Kommentar